Search engine optimization and Google Ads both put your business in front of people who are searching, but they work on different timescales and cost in different ways.
Ads give quick visibility
A well-targeted Google Ads campaign can bring enquiries soon after launch, and you control the budget. The trade-off is that visitors stop arriving when you stop paying.
SEO builds lasting traffic
Audits, content and link building improve your rankings over time, so you earn visitors without paying for every click. It takes longer to start, but the results keep working for you.
Use both
Ads show you quickly which keywords turn into enquiries. You can then invest in SEO for those same terms, so you rely less on paid clicks over time.
A simple way to start
- Run an audit of your website and current search presence.
- Start a small ads campaign on your best-converting services.
- Publish content that answers the questions behind those same searches.
- Review the numbers monthly and move budget toward what works.
Our digital marketing services include both SEO and Google Ads, planned together.